As more consumers turn to AI-powered tools to discover products, compare options and make purchasing decisions, small businesses need to rethink how they show up online.
In this episode of Just Good Business, Allan sits down with Hootsuite’s Cara Buscaglia, SVP of GTM Strategy and Innovation, to explore how AI is changing marketing, social media and customer discovery. They discuss what small business owners need to know before the holiday shopping season, how to improve visibility in an AI-driven world and where to focus your marketing efforts for the biggest impact.
Whether you’re wondering how AI affects your social strategy, which marketing trends are worth paying attention to or how to reach more customers online, this conversation is packed with practical advice you can put to work right away.
What are you thinking?